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Search engine optimization generally comprises of building a proper site structure, implementing the right keywords and getting your site as well as all the pages indexed correctly in search engine results. The essence of optimizing your website is to reduce the time users use to get what they are looking for and more importantly, to make your site easier to be located on the internet.
Commercial sites in particular that target more specific geographic areas should make sure that they are indexed in the right way throughout search engines. This can simply be done by adding names of your countries, cities or keywords of your local area in your page content and title tag. You’ll be sure to see a great improvement for your incoming traffic to the site because potential local customers would certainly include those keywords in their searches.
As a quick example, say you have a business that offers car repair and maintenance service in the city of Bedford, United Kingdom. If you have mentioned the location or address within your page content, you will have a greater chance of appearing in the search results when users look up for keywords like “car maintenance in Bedford”, so you have already won over many competitors that did not implement those keywords in their pages.
Now that you know the importance of getting you web pages indexed, you should learn how to do it properly. Though nowadays search engines will almost instantly index any newly published pages, but just in case if it doesn’t, you should do it manually. Sign in to your Google Webmaster Tools account and submit your site to Google by following a few simple steps, it’s just that easy. You can also manage how your sites are indexed and see how they perform using the Webmaster Tools.
Make sure the contents of your site are easy for people to read so that it will also be easy for search engines to crawl and index. Placing proper keywords, relevant titles and meta description tags that are able to closely define what the content is all about is also very important.
SEO is a powerful advertising and marketing tool by itself but not to forget, social media is also another great free advertising option for you to utilize in this generation. By combining Google SEO services and marketing on social media sites like Youtube, Facebook, Twitter and LinkedIn, you’ll have a higher chance of getting businesses and attract even more visitors over time.