Content complements of: http://feedproxy.google.com/~r/blogspot/amDG/~3/9HvrSZjEo_s/rolling-out-red-carpet-for-app-owners.html

Wouldn’t it be nifty if you could track where your indexed app content shows up in search results, for which queries, which app pages are most popular, and which ones have errors? Yeah, we thought so too! So we’ve equipped our freshly renamed Search Console with new reports to show you how Google understands and treats your app content in search results.
Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.
Add your app to Search ConsoleSimply open Search Console and enter your app name: android-app://com.example. Of course, we’ll only show data to authorized app owners, so you need to use your Google Play account to let Search Console know you have access to the app. If you don’t have access to your app in Google Play, ask an owner to verify the app in Search Console and add you next.
Connect your site to your appAssociating your site with your app is necessary for App Indexing to work. Plus, it helps with understanding and ranking the app content better.
Track your app content’s performance in searchThe new Search Analytics report provides detailed information on top queries, top app pages, and traffic by country. It also has a comprehensive set of filters, allowing you to narrow down to a specific query type or region, or sort by clicks, impressions, CTR, and positions.
Use the Search Analytics report to compare which app content you consider most important with the content that actually shows up in search and gets the most clicks. If they match, you’re on the right track! Your users are finding and liking what you want them to see. If there’s little overlap, you may need to restructure your navigation, or make the most important content easier to find. Also worth checking in this case: have you provided deep links to all the app content you want your users to find?
Make sure Google understands your app contentIf we encounter errors while indexing your app content, we won’t be able to show deep links for those app pages in search results. The Crawl Errors report will show you the type and number of errors we’ve detected.
See your app content the way Google sees itWe’ve created an alpha version of the Fetch as Google tool for apps to help you check if an app URI works and see how Google renders it. It can also be useful for comparing the app content with the webpage content to debug errors such as content mismatch. In many cases, the mismatch errors are caused by blocked resources within the app or by pop-ups asking users to sign in or register. Now you can see and resolve these issues.
To get started on optimizing and troubleshooting your own app, add it to Search Console now. If you want to know more about App Indexing, read about it on our Developer Site. And, as always, you’re welcome to drop by the help forum with more questions.
Posted by:
Hillel Maoz, Engineering Lead, Search Console Team (favorite app: Flipboard) and
Mariya Moeva, Webmaster Trends Analyst (favorite app: Spotify)