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Many webmasters realize the importance of designing and building websites that are friendly to the search engines as well as to the users. The aim here is simple, provide viewers with rich and quality content, have a good coding structure and keep the page load time as low as possible. Page loading speed is especially crucial when your visitors grow over time and quick loading websites are more likely to keep visitors attracted for a longer time span.

The Head of Google’s Webspam team, Matt Cutts have also mentioned about this last year that site speed does actually affect page ranking in search results, and that’s just one among the few hundred factors that are measured. Fortunately, there are many effective techniques to optimize your web pages load time. For developers, you can achieve this by minimizing the number of HTTP requests and by using lesser components hence reducing the overall download size. Combining several files into one and using common CSS techniques such as image sprites are also some of the many methods that can be used in designing a faster loading site.

Though loading speed is important, a website that have excellent original contents and proper title tags can be more beneficial in search result rankings. Keyword optimized content and title will get indexed and also ranked better when crawled. Another important factor of a good website is the incoming links. Google will consider those link back from good and relevant sites as valuable and a positive signal. So it is a bonus if you are able to build and get more back links from external sites.

When all of the above comes together well, it will assure that your site gain more traffic thus better Alexa ranking and hopefully reaching a higher Page Rank. But if you are new to building a website, I’d recommend you to talk about topics that are popular or get an URL that is short, pronounceable or dictionary word domain name. This way, you will get traffic much easier and your website worth could be much higher too.