Content complements of: http://feeds.marketingland.com/~r/mktingland/~3/yfvPfL1SlCM/smartphone-data-android-regains-share-but-apple-maps-wins-the-iphone-154923

According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent penetration before the end of the year. Beyond this, things remain mostly the same in terms of market share and mobile app rankings. Apple’s…

Please visit Marketing Land for the full article.