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One of the biggest obstacles in having a small business or a new business is garnering attention towards your brand and products or services. It doesn’t matter whether you have the best prices, products, website, or offering on the market; if no one knows about your business, none of that is important. Finding the best way to market your business is going to be crucial to your success. I found a blog article titled, “Why SEO Deserves to Be on Your Marketing Budget,” written by a web development Toronto company. This article argues that search engine optimizers Toronto are able to give you the best return on investment for your marketing dollars to advertise your business.
The article begins by listing the amount of time per day that people spend consuming media. While television is still on top, the Internet is right behind it. When comparing the costs of various marketing initiatives, from direct mailing, newsletters, radio, and television advertisements, to tradeshows and SEM/SEO initiatives, the SEO Toronto offerings are usually much more cost-effective. The best part of SEO process is that it also offers a number of different online properties for your website to be displayed – Google Places, Google Ads, Organic Search Results and Universal Search. With all of these options for potential clients to find your business (and for a fraction of the cost of advertising on television or the radio), it is easy to see why Internet Marketing should be incorporated into your marketing budget for your company.